I have experienced the excitement and pressure of launching a new app. However, there are always a few things that tend to slip our minds during the process. Here are 5 things app developers always forget before launch, including some lessons I learned during the launch of my app Quizicards.
Localization is the process of adapting an app to meet the language, cultural, and other requirements of a specific country or region. It’s crucial to consider this aspect of app development before launching, as it can have a significant impact on user engagement and revenue. During the launch of Quizicards, we initially overlooked localization, which resulted in a delayed launch in some countries and a lack of engagement in others. We eventually had to spend more time and resources to localize the app for different regions.
- Beta testing
Beta testing is the process of testing an app before its official launch. It involves inviting a select group of users to test the app and provide feedback to improve its quality. Beta testing can help identify and fix bugs, improve user experience, and increase the chances of a successful launch. Unfortunately, we didn’t do enough beta testing for Quizicards, which resulted in some initial negative reviews and user complaints.
- App Store Optimization (ASO)
App Store Optimization (ASO) is the process of optimizing an app’s metadata (e.g., title, description, keywords, etc.) to improve its visibility and ranking in app store search results. App developers often forget about ASO, which can significantly affect an app’s discoverability and download rate. For Quizicards, we realized too late that our app’s metadata wasn’t optimized for the app store, resulting in lower visibility and fewer downloads.
Marketing is critical to the success of any app. It’s essential to create a marketing plan that includes various strategies such as social media marketing, influencer marketing, content marketing, etc. We made the mistake of assuming that our app would be successful on its own, without investing in marketing efforts. This led to a slow start in terms of downloads and user engagement.
- App updates
Finally, it’s crucial to plan for app updates after launch. App updates are necessary to fix bugs, improve performance, add new features, and keep users engaged. We underestimated the importance of app updates for Quizicards, which led to some user complaints and negative reviews. We eventually had to release several updates to address these issues.
Launching an app can be a challenging and stressful process, but remembering these five things can help increase the chances of success. Consider localization, beta testing, ASO, marketing, and app updates before launching your app to ensure a smooth and successful launch.